Shenzhen Silk Road Star Cross-Border Technology Co., Ltd. is a cross-border e-commerce enterprise dedicated to women's beauty. Deeply rooted in the UAE market, we are committed to bringing high-quality, fashionably designed jewellery, wearable nails, nail polish and other products to modern women who pursue a refined lifestyle. Guided by our philosophy of ‘Making beauty accessible’, we comprehensively fulfil UAE women's diverse beauty needs from fingertips to neckline.

Target Market

We focus intently on the UAE, precisely understanding the Middle Eastern women's unique pursuit of beauty. Whether for daily commutes, gatherings with friends, wedding celebrations, or Ramadan feasts, [ I&Ruh ] serves as a faithful companion on their beauty journey through localised designs and thoughtful service.

Our Product

Luxury-inspired Jewellery

Featuring necklaces, bracelets, and earrings that blend contemporary style with traditional Arabic aesthetics. Crafted from hypoallergenic materials, these pieces are suitable for both everyday wear and festive occasions.

Press-on Nails

Designed specifically for UAE hand shapes, offering versatile options for daily commutes to evening events. Handcrafted for a comfortable, custom fit that delivers instant elegance.

Nail Polish

Featuring eco-friendly, quick-dry formulas with vibrant, long-lasting colour. Catering to DIY enthusiasts' creative needs while introducing understated, elegant shades aligned with local cultural sensibilities.
I&Ruh

Brand Vision

To become the UAE's premier lifestyle brand for women, creating an integrated online aesthetic space through our dedicated website. This platform unites shopping, inspiration and community, championing the philosophy that ‘beauty is multifaceted’ and making beauty accessible to all.

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